ETHNOGRAPHIC RESEARCH GROUP, INCORPORATED

Capabilities

Ethnography is a research process for studying what people do and say, and why. Ethnography helps businesses understand employees, clients, customers, and consumers. Ethnographic Research, with associate staff across the US and the world, uses video ethnography, retail ethnography, one on one interviewing, and participant observation at home, at work, or anywhere your consumers may be. Our clients are designers, product developers, marketers, planners, and strategists who need trustworthy insights about daily life of its consumers and/or products.