SAINT ROE GROUP LLC

Capabilities

Decision Alpha is a behavioral economics and consumer research firm specializing in financial decision-making and consumer financial well-being. We help organizations understand, predict, and change behavior through behavioral audits and diagnosis, behavioral intervention design, randomized controlled trials (RCTs), field experiments, A/B testing, quantitative analysis, surveys, and predictive modeling. Our capabilities also include pricing and demand research, willingness-to-pay analysis, and consumer decision research. We support organizations in diagnosing barriers to action, designing evidence-based behavior change interventions, and rigorously testing what works in real-world settings.