2027 CNIP Expansion – WIC, WIC Farmers’ Market Nutrition Program and Senior Farmers’ Market Nutrition Program

Purpose: CNIP was established to encourage the purchase and consumption of healthy, California-grown fresh fruits, vegetables, and nuts by nutrition benefit clients, including CalFresh, WIC, WIC FMNP, and SFMNP clients. For the 2027 CNIP Expansion – WIC, WIC FMNP and SFMNP, CDFA is seeking project proposals from qualified entities to support nutrition incentive shoppers and/or to distribute nutrition incentives to shoppers using a) WIC fruit and vegetable benefits (also known as Cash Value Benefits or CVB), b) WIC FMNP, and/or c) SFMNP benefits to purchase California-grown fresh fruits and vegetables at authorized Certified Farmers’ Markets. As of 2025, WIC, WIC FMNP and Senior FMNP benefits are distributed electronically to participating shoppers. WIC FMNP shoppers and SFMNP shoppers will also receive CNIP incentives directly on their cards. Applicants can propose projects that offer additional nutrition incentives and accompanying support. Projects that reach low-access areas and low-income populations, particularly communities where a large proportion of the population is eligible for nutrition benefits (such as CalFresh, WIC, and SFMNP) and experiences high rates of diet-related diseases, will be prioritized. CDFA reserves the right to fund a portion of the selected proposals, in whole or in part, without further competition. This is a competitive process. Eligible Applicants: Eligibility is limited to the following entities or combination of eligible entities: (a) Certified Farmers’ Markets authorized to accept WIC, WIC FMNP and/or SFMNP benefits (a) Non-profit organizations that are applying to work with Certified Farmers’ Markets accepting WIC, WIC FMNP and/or SFMNP benefits Eligible Geographies: Projects that reach low-access areas and low-income populations, particularly communities where a large proportion of the population is eligible for nutrition benefits (such as CalFresh, WIC, and SFMNP) and experiences high rates of diet-related diseases, will be prioritized. Matching Funding: While cost sharing is not a requirement for participation in this program, applicants are encouraged to demonstrate cost sharing. Cost sharing will be considered during the technical review process. Cost sharing may take the form of cash, materials, or in-kind support (e.g. staff time, rental space). Cost sharing may be from the applicant or third-party partners.

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  cafarmtofork@cdfa.ca.gov